https://abtest.chat/categories/%E6%96%B9%E6%B3%95%E8%AE%BA/Recent content in 方法论 on 展博增长实验室 | 增长决策可信度诊断https://abtest.chat/images/og-default.svghttps://abtest.chat/images/og-default.svgHugozh-CNWed, 09 Sep 2026 00:00:00 +0800https://abtest.chat/posts/%E4%BB%8E%E8%81%9A%E5%90%88%E6%8A%95%E6%94%BE%E5%88%B0%E6%99%BA%E8%83%BD%E6%8A%95%E6%94%BE-agent%E5%B9%BF%E5%91%8A%E4%B8%BB%E4%B8%BA%E4%BB%80%E4%B9%88%E5%BF%85%E9%A1%BB%E6%9C%89%E8%87%AA%E5%B7%B1%E7%9A%84%E9%82%A3%E4%B8%80%E5%B1%82/Wed, 09 Sep 2026 00:00:00 +0800https://abtest.chat/posts/%E4%BB%8E%E8%81%9A%E5%90%88%E6%8A%95%E6%94%BE%E5%88%B0%E6%99%BA%E8%83%BD%E6%8A%95%E6%94%BE-agent%E5%B9%BF%E5%91%8A%E4%B8%BB%E4%B8%BA%E4%BB%80%E4%B9%88%E5%BF%85%E9%A1%BB%E6%9C%89%E8%87%AA%E5%B7%B1%E7%9A%84%E9%82%A3%E4%B8%80%E5%B1%82/平台的 AI 长在自家墙内、对齐平台收入；广告主跨平台的真实战场上，聚合投放、独立归因、策略管理到智能投放 Agent 这一层必须自己长出来。护城河不在模型而在信任结构。https://abtest.chat/posts/ai-%E8%83%BD%E6%9B%BF%E4%BD%A0%E8%B7%91%E5%AE%9E%E9%AA%8C%E5%90%97%E8%83%BD%E7%AD%9B%E4%B8%8D%E8%83%BD%E5%AE%9A/Fri, 21 Aug 2026 00:00:00 +0800https://abtest.chat/posts/ai-%E8%83%BD%E6%9B%BF%E4%BD%A0%E8%B7%91%E5%AE%9E%E9%AA%8C%E5%90%97%E8%83%BD%E7%AD%9B%E4%B8%8D%E8%83%BD%E5%AE%9A/从 RCT 到 s-RCT：让 AI agent 先模拟、先筛，把流量省给值得的实验。Amazon 论文显示原始方向信号偏弱，校准后误差才大降——能筛，不能定。https://abtest.chat/posts/mmm-%E4%B8%8D%E6%98%AF%E5%BD%92%E5%9B%A0%E5%99%A8%E4%B8%BA%E4%BB%80%E4%B9%88%E4%BD%A0%E8%8A%B1%E5%87%A0%E5%8D%81%E4%B8%87%E5%BB%BA%E7%9A%84%E6%A8%A1%E5%9E%8B%E6%9C%80%E5%90%8E%E9%83%BD%E8%BF%9B%E4%BA%86%E6%8A%BD%E5%B1%89/Fri, 07 Aug 2026 00:00:00 +0800https://abtest.chat/posts/mmm-%E4%B8%8D%E6%98%AF%E5%BD%92%E5%9B%A0%E5%99%A8%E4%B8%BA%E4%BB%80%E4%B9%88%E4%BD%A0%E8%8A%B1%E5%87%A0%E5%8D%81%E4%B8%87%E5%BB%BA%E7%9A%84%E6%A8%A1%E5%9E%8B%E6%9C%80%E5%90%8E%E9%83%BD%E8%BF%9B%E4%BA%86%E6%8A%BD%E5%B1%89/需求是看清每笔预算，验收却是这条 campaign 的 ROAS——错配是 MMM 项目死亡的第一推手。MMM 是预算组合优化器，不是归因器。